Ash ledonne advertising
Advertising on TV was taboo in the theatre industry. The agency got its start by convincing broadway they could sell more tickets with TV commercials. After much persistence Ash/LeDonne convinced the producers of Pippen to air a TV commercial. Their ticket sales went through the roof and the flood gates opened. After the enormous success with Pippen almost every show on Broadway lined up at the agencies door to have a commercial produced for their show.